Big bucks, bigger than ever, are being spent on ads in the Big Game.  A single 30 second commercial in Sunday's Super Bowl broadcast will cost $4 million, but's David Shoffner says it's not any more expensive per viewer than a typical TV ad.

"You know we're counting about four cents per viewer, which is a good rate.  It's the same rate you'll see at the Oscars, even shows like American Idol, but unlike those shows people aren't fast forwarding them, or taking their bathroom breaks during the commercials.  Super Bowl, we're paying such close attention to the commercials, that's what makes it such a good investment," Shoffner said.

He continued to say that the current trend of releasing previews of ads before the big game is good strategy and not likely to be a passing fad.  You can sound off about your favorites and not-so-favorites from Sunday's game by voting in's online poll.