Amazon's new smartphone is called the Fire Phone and the hot buzz is about its "dynamic perspective."  

Unveiled today by Amazon CEO Jeff Bezos, the phone has a 3D-like display where images seem to float in front of others on the lock screen.

The Fire Phone has a 4.7-inch screen that's bigger than current iPhones but smaller than many Android phones.  

Amazon is also offering unlimited free photo storage on its Cloud Drive service. 

Learn more about the phone, here.