Archie the comic book character is going to be killed off.

Archie Comics says the Archie character will heroically sacrifice himself while saving the life of a friend in a July installment of "Life with Archie."

The comic book series tells the story of grown-up renditions of Archie and his Riverdale gang.

Archie's final moments will be detailed in "Life with Archie" No. 36, while issue No. 37 will jump forward a year and focus on his friends Jughead, Betty, Veronica and Reggie honoring the legacy of their red-headed pal, who first appeared in comics in 1941.