Call it "My Phony Valentine."  

The Better Business Bureau says single people looking for love should be careful about finding it online.

The BBB's Dennis Horton says not all romances are what they seem to be.

"Romance scams usally start out with the scam artist expressing feelings of affection," Horton said. "First they build trust, they move on to asking for money or asking for personal information. Their whole goal is here is to rip off someone."  

It's called "catfishing" and Horton says it has become a bigger concern across the country -- especially around Valentine's Day when people may be more vulnerable.