Today's line isn't as long as for previous releases but it still stretched the better part of the mall this morning. Apple is selling its new iPhone 5S and the cheaper 5C and most everyone knows what they want.

 5s 64 Gig

Jim got there at 1 aa.m., Nico beat him by a few hours but he needed to, he's still sporting the original iPhone. There may be some disappointed people today.

 Under a Rock

There are rumblings that the new gold phones are in extremely short supply.

Photos: Scenes from the Apple Store at Arden Fair Mall. (KFBK News - Mike Simpson)