If you want to be taken seriously, maybe you have to stop dressing like a clown.
Ronald McDonald is putting on a jacket and heading to Twitter.
McDonald's has unveiled a new look for the fast food spokesclown.
Ronald will be wearing yellow cargo pants, a red blazer, a red bow tie and striped rugby shirt along with his traditional clown shoes.
He'll also be appearing more often on social media. He'll be engaging consumers using the hashtag #RonaldMcDonald and says he's looking forward to plenty of selfies.