If you want to be taken seriously, maybe you have to stop dressing like a clown.

Ronald McDonald is putting on a jacket and heading to Twitter.  

McDonald's has unveiled a new look for the fast food spokesclown.  

Ronald will be wearing yellow cargo pants, a red blazer, a red bow tie and striped rugby shirt along with his traditional clown shoes.  

He'll also be appearing more often on social media. He'll be engaging consumers using the hashtag #RonaldMcDonald and says he's looking forward to plenty of selfies.