The Sacramento Kings have signed a new 20 year deal with Comcast.

Team officials won't discuss the financial details, but the Sports Business Journal reports the deal is worth between $690 million and $700 million.

Under the agreement, Comcast SportsNet California will air more than 500 hours of Kings-related content over the year.

That will include 80 games -- up from the current 70 -- as well as pre- and post-game shows.

Kings President Chris Granger says this is a "21st century media deal."

Comcast will have the right to sell advertising and sponsorships for its broadcasts.