The NFL and most sports fans call it the Super Bowl. But to some savvy investors in Seattle, the matchup between the Denver Broncos and Seattle Seahawks has a different name: The Stoner Bowl.
That's the name of the site Bryan Weinman says he and his buddies decided on a couple of weeks ago when they realized the NFL title game could be played by two teams whose states are the only in the nation to have legalized pot.
They spent $44, the fee to register the Internet domain stonerbowl.org, and it paid off when the Seahawks and Broncos made it to big game.
They are now using the site to sell T-shirts and hats that play on the coincidence. For example, there's a spoof of the NFL's logo.
Instead of NFL, the logo has the letters "THC," the active ingredient in pot.