Senate Leader Darrell Steinberg, other state legislators and members of First 5 California are launching a new effort to educate parents and caregivers on the importance of brain stimulation for our youngest children.  

The campaign will zero in on research that shows increased interaction and brain stimulation for kids from birth to 5 years of age are key to strong brain development and a child's success in the future.  

First 5 California was created by voters under Prop 10 to recognize that children's health and education are crucial, especially in the early years of development.

The official kickoff is later this morning at the Capitol.