A new UC Davis study suggests popularity makes today's adolescents the victims of bullying.

Popular kids becoming a victim of bullying sounds like an oxymoron, however, Associate Professor of Sociology at UC Davis Robert Faris says "putting a premium on popularity" can lead to lifelong scars.

"There's often a lot of competition within a hierarchy, especially as you get closer to the top. And there's a lot of, what we call, social combat to go along with that," Faris said. 

The study found the risk of being bullied increases as adolescents climb the school's social ladder, and victims of such harassment often suffer psychological, social and academic consequences.  

Faris says  students should rethink their priorities and focus more on the quality of friendship.