There's a correlation between how much people are engaged in the city in which they live and its economic growth. A Gallup study called it "The Soul of the Community" survey.
Apparently, there's more to making a city desirable than safety, good education and well-maintained roads.
"Three magic ingredients that they found for citizen engagement and attachment and loyalty were aesthetics, how a place looks and feels; social offerings, what there is to do; and openness, which is how open and tolerant and accepting communities are of each other," Peter Kageyama said.
Kageyama says the Gallup survey showed a direct link between the resident's passion for the city and its local GDP.
Kageyama is coming to speak to Sacramento's Metro Edge group next week.
He's also written a book called "For the Love of Cities."