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Two Major College Bowls Seeking New Sponsorship

Posted Monday, June 9th 2014 @ 3pm

Two major college bowl games are seeking new sponsorship.  

The "Sports Business Journal" reports Tostitos and Discover will no longer be the corporate sponsors for the Fiesta Bowl and Orange Bowl, respectively.  

All sides will part ways as college football opens its new College Football Playoff era in 2014.  

The Fiesta Bowl looks for a new top sponsor for the first time in 18-years.  

Capital One is nearing a deal to fill the void to replace Discover.  

The Rose Bowl also has a new sponsor for the post-BCS era, as Northwestern Mutual replaces Vizio as the game's top sponsor.  



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