What's Sacramento's "Brand?" A speed workshop being held today is going to try to come with it.
The objective: A clear position strategy. A word, a message platform, a story -- our story. What makes the Sacramento area, Sacramento?
This afternoon's get-together at the Sacramento Jet Center at Sac International Airport is a four-hour, strategic-marketing session looking for something that will work in concert with slogans like "California Begins Here," "Farm-to-Fork Capital,"and "Emerald Valley."
Organizers say defining a strong and prominent regional identity has been a topic of discussion for a long while.
Sign up for today's event which gets going at 2 p.m.