A new report from the Pew Research Center says that black social media users encounter, talk about and share more posts about race than white social media users.
Pew says that 65 percent of black social media users come across race-related posts, compared to the 35 percent of their white counterparts. That may be because of who they follow and what they talk about though, because the survey finds that users who regularly have conversations about race tend to see it more on their social media sites. In fact, one in every four black social media users say most of the content they see on social networking sites is about race or race relations.
All this information brought up a great question for the study: Do news headlines drive the conversation on social media or does social media drive the headlines?
They found that the active discussion of race on Twitter tends to follow large news events, six out of 10 times. For example, the largest discussion on race happened the day after the church shooting in Charleston, South Carolina after a white man shot nine black church-goers.
Conversely, what is interesting is that the Black Lives Matter movement all started with a tweet from an Oakland activist after George Zimmerman was acquitted for the shooting death of Trayvon Martin in 2013.