Google is cracking down on something that users cannot stand. The tech giant will launch their crusade against pop-up ads starting in January.
Google announced this week that if websites have pop-up ads, they will rank those websites lower on Google searches, with the hope of discouraging publishers from creating the obnoxious ads.
This will not apply to necessary pop-up windows that ask you for an age, a password or permission for cookies to move forward on the site, but the new rules will affect unwanted advertisements that pop up within the page when you click on it.
This is bad news for advertisers who rely on pop ups for ad revenue and need the search engine optimization to get those ads seen, but it is good news for users who, starting in 2017, will hopefully have less of those pesky pop-ups blocking their view from what they really want to see when they search for something on Google.