BMW Concept Car

Automakers all over the world are rushing to build the self-driving car. But what if your brand is known as the "Ultimate Driving Machine"?

BMW is trying to get drivers to picture a future that is the best of both worlds. Monday in Munich, Germany, during celebrations of its 100th anniversary, the automaker unveiled its Vision Next 100 concept car. It would offer the driver the choice of having the car drive itself or driving it as a normal car, with high-performance capability.  

BMW says it believes its owners will still want to spend most of their time at the wheel and that it is moving from the Ultimate Driving Machine to the Ultimate Driver, in which technology makes any driver a better driver.