Mike Simoncic, Chief Executive Officer
Mike has 25+ years experience leading enterprise-wide retail and consumer brand transformations. Mike became the CEO of The 99 Store at the end of February 2023. Mike has worked directly for grocers, wholesale distributors and consumer brands.
His focus has been on developing customer-centric growth strategies and driving improvements across all functional areas of the business. In particular, Mike has extensive brand management, category management and assortment optimization experience.
Since becoming CEO, Mike has been leading The 99 Store through a business transformation that reaffirms its position with customers as a leading Extreme Value Retailer and reignites its partnerships with CPG. The 99 Store is about bringing the best brands to our customers everyday at incredible value.
Prior Experiences:
• CEO, Consumer Product Company
• SVP, Store Operations
• Managing Director, Consumer & Retail Group, Alvarez & Marsal
Education:
• University of Michigan, MBA & BA