March Madness Giving Sacramento Financial, Image Boost

March Madness is alive and well in Sacramento, and the NCAA tournament games being held at the Golden 1 Center this weekend are bringing an economic boom to California's Capitol City.

Officials are calling the return of the basketball tournament "a great accomplishment" for the city of Sacramento.  "We have nothing but positive feedback from all the teams," said Sidney Scheideman with Visit Sacramento. "We've had great feedback from the cheerleaders, the bands, and now the fans are starting to experience it."  She describes the atmosphere in Sacramento as "enthusiastic."

Photo by Joe Michaels, KFBK

Scheideman also said the tournament is good for more the just the Golden 1 Center, and it is casting a positive light on the Capitol City.  "It's not just the local fans that are seeing Sacramento and seeing the arena," according to Scheideman. "It's people that maybe have never been to California and definitely have never been to Sacramento."

Scheideman is confident that people are going to want to come back to Sacramento and believes the Capital City will be hosting more tournaments and other national events in the near future.


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