If you want to see high demand shows and concerts, your competition with re-sellers and brokers may narrow when the hottest tickets go on sale. ‘Verified Fan,’ a new online process for ticket-buying introduced by Ticketmaster, requires people to register for a specific show in advance.
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Registrations are reviewed and those approved get special codes to use upon purchasing tickets. The aim of the new system is to keep more tickets in the hands of fans.