How Is The Internet Changing Ads And Traditional Media?

The world of advertising is changing dramatically, and the change is being felt among traditional media sources.  That change is being driven by the Internet.

Media observer Ken Auletta, who authored the books Googled and Frenemies, takes a closer look at the what the shift in the advertising industry is doing to traditional media, like radio, TV, and print outlets.  He also looks at how users of traditional media are likely weakening the sources the come to rely on for information and entertainment by refusing to watch, read, or listen to ads.

He details his observations in the interview below with News Radio KFBK's Tim Lantz. 

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