Many families are tightening the purse strings given the financial strains caused by the pandemic, high inflation and extreme gas prices.
Couponing is making a comeback! But for the younger generations, figuring out what corners to cut may not come easy for those who have not lived through high inflation. Social networking apps like Tik Tok are becoming major platforms for bargain shoppers and couponers to give tips to Millenials and GenZ-ers who may need help. But this segment is not limited to just younger adults -- anyone can coupon these days with a smart phone.