CEOs You Should Know
Mark Constantine Lush
Mark Constantine co founded Lush with five friends and creative confidants in 1995 after the collapse of previous mail order business Cosmetics To Go. Mark has been a key driving force behind the business for 25 years and also works as part of the product development team creating hair, skincare and body creams as well as decadent Lush spa treatments.
Challenging the business to create fresh, innovative and anarchic cosmetic products, it is some of Mark’s beliefs that Lush is based on and that have become the backbone of the company. Lush’s stringent and pioneering ‘against animal testing policy’ is just one example of how his strong beliefs have transformed the cosmetics industry – he introduced a Supplier Specific Boycott Policy, which means that Lush will not buy any ingredient from any supplier that tests any of its materials on animals for any purpose. This policy is unique in its field and is different and distinct from the Fixed Cut-Off Date policy employed by the Humane Cosmetics Standard.
Mark’s plight against over packaging in the cosmetic industry is another. In the documentary ‘The Insider: Packaging is Rubbish,’ Mark highlighted just how much waste the average British citizen goes through in a lifetime and exactly where it ends up – in landfill. This is why the majority of Lush products are designed to be solid and can be sold without packaging.
In the 2010 Queen’s New Years Honours list Mark and his wife Mo Constantine both received OBEs for their services to the beauty industry. Mark has been named five times since 2010 as one of London’s 1000 Most Influential People in the Environment and Business Brains categories by The Evening Standard newspaper. In 2015 Mark was named in BBC Wildlife magazine as one of the 50 most influential people in British wildlife.
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