They've Given Up on Your Soulmate

Dating apps have given up on finding you a soulmate.  Recent ads for OK Cupid and Tinder have dropped references to love and are touting the joy of meeting new people but remaining unattached. With slogans like, "single is a terrible thing to waste" and "single never has to go home early", the apps are no longer showing footage of weddings and are now focusing on swiping your way to a hookup.

 

Cristina Mendonsa

Cristina Mendonsa

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