A Little Known Brand Responds to Gillette

A little known brand is making a splash with a response ad to Gillette's "Toxic Masculinity" commercial. Since releasing its "What is a man?" campaign, the watch company Egard has sold out of all inventory. My family and I watched both ads last night and had a great conversation about how such ads can be effective or backfire.  The Colin Kaepernick ad worked well for Nike and younger consumers are more accepting (and expecting) their favorite brands to take a stand on big issues.  How do you think each ad was handled?  I've posted both.

Cristina Mendonsa

Cristina Mendonsa

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