Alcoholic Beverage Companies Lean in to New Summer Trends

Alcoholic beverage companies are leaning in to the cocktail trend adding hard seltzer to their offerings and responding to a dip in beer and wine sales as younger demographics pivot to hard alcohol. In this KFBK Morning News segment we talk about the rise of "White Claw" which is now in the top 25 brands among malt beverages and beers. Sales have surpassed all craft beer brands (with the exception of Blue Moon Belgian White).

Hard alcohol trend has alcohol beverage companies leaning in to seltzers and malt beverages
Cristina Mendonsa

Cristina Mendonsa

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