An ad for a baby crib in a Swedish magazine will give you a discount on the crib if you urinate on the advertisement and you happen to be pregnant. NBC News reports the Ikea ad in "Amelia" magazine works like a pregnancy test - if the person urinating on the ad is pregnant, it will reveal a special discounted price. If you're not pregnant, there's no deal. Uhhhhh....there's too many questions I have about this, so I think I'll just let it go.
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