The Sacramento Kings Go Pink For Breast Cancer Survivors

Tonight, when the Sacramento Kings take on the Memphis Grizzlies, the Golden 1 Center will go pink for Breast Health Awareness Month.

For the past six seasons, the team has hosted a breast cancer awareness-themed night aimed at encouraging preventative measures and messages of hope. 

Leading this effort is Kings guard De'Aaron Fox. He launched a Breast Cancer Community Assist Program and will donate $100 per personal assist completed at all home games this season. The funds raised tonight and throughout the season will go to support free mammograms for women in Sacramento.

Fox has been a vocal proponent of awareness through his journey to the NBA as his mother is an 18-year breast cancer survivor.

The Breast Health Awareness theme will continue off the court too. Pink macaroons and pink lemonade will be available to purchase and the Sacramento Fire Department and Sacramento Metro Fire Department will have a pink fire engine in the DOCO Plaza at the grand entrance of Golden 1 Center.

For more information or to buy tickets, visit


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