KISS Brings "End of the Road" Tour to Sacramento



After more than 45 years on the music scene, rock group KISS is calling it quits... but not before touring the world one last time.

Gene Simmons and Paul Stanley will take the stage at Sacramento's Golden 1 Center Saturday night on their "End of the Road Tour."

Radio Personalities Derek Moore and Monica Lowe of the Capital City's Classic Rock station, 93.7 The River , say it was the elaborate live performances that brought KISS national attention.

“Gene spitting blood and breathing fire,” Moore recalled. “The performances are basically their calling card. They’ve only had one major hit.”

“They realized the marketing would be the way to get out there and become bigger than life itself,” Lowe added.

Moore calls Simmons a marketing genius.

“These guys have always found a way to reinvent themselves,” Moore explained. “Whether it was taking off their makeup, or MTV, or whatever… and they’ve been successful, so you’ve got to give them credit.

Lowe says KISS has inspired dozens of bands and millions of fans.

“They’ll do the make-up; they’ll wear the outfits; they’ll come out of their shell and be someone that they’re typically not,” Lowe said with a smile.

There'll still drawing crowds around the world.

Tickets for Saturday show range from $34 in the last row to more than $1,000 for a front-row seat.

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