Ahead Of July 4th Holiday California Launches New COVID-19 Mask Campaign

Citing an increasing number of COVID-19 cases in California, Governor Gavin Newsom is launching a public awareness campaign to encourage everyone to wear face coverings during the coronavirus pandemic. The “Wear A Mask” campaign is meant to convince you that a mask is one of the best ways you can protect yourself and others from the virus.

The governor said on Thursday during a statewide COVID-19 news briefing the comprehensive initiative will include public service announcements, radio and TV commercials, and billboards in multiple languages.

“We all have a responsibility to slow the spread. It is imperative – and required – that Californians protect each other by wearing masks and practicing physical distancing when in public so we can fully reopen our economy,” said Governor Newsom. “We all need to stand up, be leaders, show we care and get this done.”

In addition to a nearly eleven-million-dollar investment, the campaign has also received 27-million-dollars in contributions. The California public mask mandate that has been in place for a couple weeks.

California COVID-19 billboard artwork.

California COVID-19 billboard artwork.

The latest data on the virus from the California Department of Public Health shows the state's positivity rate is trending upward over the last 14 days. Hospitalization rates have also been trending upwards during that same time frame. California has 240,195 confirmed cases to date, though health officials admit that their numbers may not represent true day-over-day changes due to potential delays in the reporting of test results.

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