Sac Midtown Association launches Midtown Parks, a new non-profit

Listen: Emily Baime Michaels, Executive Director of the Midtown Association.

This summer, the Midtown Association will officially launch Midtown Parks, a new non-profit 501(c)(3) arm of the organization, that dovetails with the mission of the Midtown Association to create a center for culture, creativity and vibrancy in Sacramento’s urban core. Elevated efforts will showcase, activate and energize five centrally-located parks in Midtown which include the following: Fremont Park (1515 Q Street), Truitt Bark Park (1818 Q Street), Marshall Park (915 27thStreet), Winn Park (1616 28thStreet) and Sutter’s Fort State Historic Park (2701 L Street).

In addition to raising funds to invest in Midtown Parks (primarily through fundraising events, sponsorships and corporate partnerships), the Midtown Association will work to increase the well-being of the community by activating existing public spaces to provide more opportunities for recreation, leisure, and strengthening neighborhoods.

“Great cities feature incredible parks,” said Emily Baime Michaels, executive director of the Midtown Association. “Highly-activated, well-maintained and high-quality parks foster increased and repeated use, serve as gathering points for the community, and encourage the community to linger longer in welcoming spaces. Through a collaborative public-private management arrangement, our goal is to motivate even more engagement, activation and enhancements for our public parks in Midtown.”

Through the new Midtown Parks program that is proudly sponsored by Sutter Health, the Midtown Association plans to leverage public and private funds to make capital improvements to area parks (that complement the maintenance services provided by the City of Sacramento), create a robust schedule of events and activities at each park, and work to create a unique brand identity for each of the five parks.

The community can expect to see more innovative and fun activations at the five parks, expanding on the free yoga classes, free outdoor movie nights and variety of pop-up events already underway in the thriving Midtown district. And, to help kick-off the exciting new Midtown Parks program, a signature Midtown Mini, a miniature golf event, will take place on Saturday evening, September 21, 2019 from 4 to 7 p.m. at 20th& K streets. Corporate sponsorships and foursomes to participate are now available for this inaugural Midtown Parks fundraising event.

Starting now, shoppers at the Sacramento Natural Foods Co-op can support Midtown Parks each time they visit the store by bringing their own re-usable bag, which is part of the Make Every Day Earth Day Bag Token Program. Each time a token is submitted to Midtown Parks, the Co-op will contribute $.05 to the non-profit organization.

For Midtown Parks and/or Midtown Mini sponsorship information, or to find out more about the overall Midtown Parks program, please visitwww.MidtownParks.org. Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages located at 1801 L Street or the East End Garage on 17thStreet between L & Capitol, valet parking at 24th & K (outside of Tres Hermanas) and in the Handle District (18th and Capitol) on Saturday nights, plus various lots throughout Midtown. For additional transportation information, visitwww.easeintomidtown.com. For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, please visitwww.exploremidtown.orgor follow on social media – Facebook atwww.facebook.com/exploremidtown/and @ExploreMidtown on Instagram and Twitter.

Midtown Association:The mission of the Midtown Association (MA) is tocreate a center for culture, creativity and vibrancy in Sacramento’s urban core.For more information about MA, call 916-442-1500 or visitwww.exploremidtown.org

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