Listen: El Dorado County District Attorney Vern Pierson talks about the 11th Annual Snowball Heroes and Helpers Shopping Event, benefiting at-risk children in El Dorado County, held this Saturday morning, December 7, 2019, at the Target in El Dorado Hills Town Center. This heartwarming event is one of the region’s largest and longest-running holiday outreach programs, focused on helping under-privileged children develop positive relationships with law enforcement and other first responders.
Volunteers from every branch of law enforcement and fire personnel in El Dorado County will be on hand to assist nearly 200 at-risk children in shopping for appropriate winter clothing needs. "Unfortunately, many at-risk children's exposure to law enforcement and first responders comes about during stressful, negative life events," said District Attorney Vern Pierson. "We started the Snowball event to provide these children with an opportunity to interact with law enforcement and fire personnel in a positive, safe environment. The hope is that this interaction will help change the course of a child’s life, not only through charity and compassion, but by demonstrating to these vulnerable children that law enforcement officers are a trusted and reliable resource that they can turn to for help."
This event is made possible thanks to the very generous support of the Shingle Springs Band of Miwok Indians and Red Hawk Casino, the Deputy Sheriffs’ Association, the El Dorado County Criminal Attorneys’ Association, and the El Dorado County Law Enforcement Management Association. Since the first Snowball event in 2008, more than $500,000 has directly benefited approximately 1,500 local children.