Movie Theaters Reopen After Big Pandemic Challenges

Listen: Milton Moritz, President and CEO of NATO of California/Nevada. Today, the National Association of Theatre Owners(NATO) of California/Nevada announced the launch of a new marketing campaign called “The Big Screen is Back,” inviting movie lovers to return to theatres and experience films on the big screen.

The shuttering of thousands of theatres in California and Nevada, as well as around the country, profoundly affected the film industry and communities that have put their lives on hold for 15 months. The new “Big Screen is Back” campaign by NATO of California/Nevada hopes to be the spark that reignites the excitement of movie night.