Listen: Kim Summers, Interim CEO, Placer Valley Tourism
@THE GROUNDS IN PLACER VALLEY HAS ATTRACTED 550,000 PEOPLE SINCE 2017 – AND GRABBED MUCH ATTENTION IN THE TOURISM INDUSTRY
The Roebbelen Center, the only building of its kind on the West Coast, has ‘gained fame nationwide’ while generating $15 million annually to the local economy
A first-of-its-kind effort on the West Coast to transform a decades-old fairgrounds into a multipurpose event campus has become a model project for the tourism industry nationwide – and a public-private partnership success story.
@the Grounds – and its centerpiece 160,000-square-foot Roebbelen Center – in Roseville has hosted almost 800 events during the past five years, from anime conferences and basketball tournaments to cheer competitions and vaccination clinics. Those events have attracted a combined 550,000 people, with many of them filling hotel rooms, restaurants and shopping centers and generating more than $15 million every year to Placer Valley – or about $75 million since 2017.