Listen: Randy Cohen, VP of Research, Americans for the Arts in Washington, DC
To provide perspective on the Sacramento County study findings and their potential impact regionally, an expert panel discussion took place on March 15 at The Sofia, Home of B Street Theatre. The panel discussion was moderated by KFBK’s Kitty O’Neal and included these participants:
- Randy Cohen, Vice President of Research for Americans for the Arts
- Megan Van Voorhis, Director of Convention and Cultural Services for the City of Sacramento
- Elizabeth Baidoo, Marketing Director of Celebration Arts, Communications Manager of Museum Education Roundtable
- Liv Moe, Founder of Verge Center for the Arts and Board President of the Sacramento Alliance for Regional Arts (SARA)
- Carissa Gutierrez, Director of Public Affairs at the California Arts Council and former Director of the Latino Center of Art & Culture
- Mike Testa, President & CEO of Visit Sacramento
Bill Blake introduces Moderator Kitty O'Neal with panelists Megan Van Voorhis, Elizabeth Baidoo, LIv Moe, Carrissa Gutierrez, Mike Testa
Sacramento Alliance for Regional Arts (SARA) has announced that the Sacramento County’s nonprofit arts and culture industry generated an impressive $241.7 million in direct economic activity in 2022. Funded by the City of Sacramento Office of Arts & Culture (OAC), the findings were derived from the newly released Arts & Economic Prosperity 6 (AEP6) study that was conducted by Americans for the Arts to measure the economic and social impacts of the creative community.
More Key Study Findings for Sacramento County
The economic impact of spending by nonprofit arts and culture organizations and their audiences generated nearly $165 million in personal income paid to residents;
- The economic impact of spending by audiences and attendees resulted in $93.3 million in event-related spending, over and above the cost of admission, the majority of which was for dining out and retail shopping;
- Spending by arts and culture organizations and their audiences supported 4,343 local jobs;
- On average, regional non-profit arts and culture audiences spent $33.13 per person per event, which equates to approximately $132 for a family of four (not including the cost of event/exhibit/experience admission if applicable);
- This regional economic impact generated nearly $50 million in local (city and county), state, and federal government revenue in 2022.