El Dorado Co DA Teams With Lyft To Curb Drunk Driving

El Dorado County District Attorney Vern Pierson announced on Thursday that his office is partnering with the ride-share app company Lyft to encourage people to use safe rides in an effort to reduce impaired driving during the holiday season.


The El Dorado County District Attorney's office said impaired driving remains a serious problem throughout the state and in El Dorado County, which was fourth worst in total fatal and injury collisions in 2015. In California, there were 17,390 injury collisions involving alcohol in 2015 alone. That same year, there were 122 alcohol-involved injuries or fatalities in El Dorado County.

Between December 14th and January 1st, Lyft will provide discounted rides in the greater Sacramento area, including El Dorado and Placer County. New users can enter the code RIDESAFE2018 in the app for $5 off their first 10 rides, and existing users can claim 10% off 2 rides with code RIDESAFECA.

"Thanks to the ever evolving and innovative methods of ride sharing in today's high-tech world, there are no excuses for impaired driving," said District Attorney Vern Pierson. "My office is committed not only to protecting the public by aggressively prosecuting those who drink and drive, but also to helping prevent the devastating impact of these crimes by encouraging use of new emerging tech applications."

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John McGinness | 3pm - 4pm

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